Small businesses say they’re jumping into Social Media because that’s where the customers are. They’re creating good content through the right delivery channels, so people know they exist and remember them at the right time.
They understand the idea that people want to do business with companies they perceive as trustworthy, authentic, transparent and client-oriented. And they realize prospective clients use search engines and social media (Twitter, Facebook, LinkedIn, Google+, MySpace, YouTube, Flickr and more) to assist them with making their purchase decisions. It’s the age of the social consumer and small businesses want to market to them.
So, small businesses start by evaluating their objectives. Then, they look at a little market and competitor research. Finally, they discuss how to execute and measure.
But they have no time! They spend all their waking hours actually running their business!
They know they should use daily posts, email, social ads, blogs and contests to strategically integrate their approach. They want to listen to customers on social media and put the power of the masses to work for them. They take customer comments seriously and want to respond appropriately to reviews.
They make checklists to help them:
- Make a detailed posting schedule
- Upload images and video
- Engage with target communities
- Use comments, discussion boards and forums
- Create SEO-friendly backlinks
- Improve search engine rankings and qualified conversions
Get rid of the time constraints, eBooks and technology hassles so you can stay focused on your core business. If you are short on time and technical know-how, get back to the work you’re best at, which forms your competitive advantage, and simply outsource the rest.
Do you need help with social media, content and/or email marketing? Please provide any thoughts or ideas in the comments section below. If you liked this post, please subscribe to our weekly e-mail newsletter!