Content is king when it’s created for your target audience, they appreciate it and share it. To grow your business, make sure your content is easily found on your website, guest websites and social media. Then, advertise your content on social networks and in search to make sure your target market sees it. No one should be [...]
The primary utility of Facebook is to distribute pictures of people’s cats, no one actually uses Twitter, and both are a waste of time, especially company time. Right? Social media has a reputation as being a frivolous distraction for our free time. At many companies its use is banned outright; at best, it may be [...]
You’re already using Facebook to market your business, but are you harnessing your Facebook Page Insights to bring your social media marketing to new heights? With the power of Insights, your business can understand the performance of its Page, optimize what you publish and more completely comprehend who makes up your Facebook audience. Access your [...]
The great morning tradition of coffee and the newspaper has found its successor, and it isn’t the coffee that has been ousted. The thing that most people read first in the morning is no longer the printed news of their community and country and the world at large, but the news delivered to their very [...]
Google Analytics offers social reports to give businesses a way to begin measuring the impact of their social activity. Within the Social tab in Google Analytics, you can measure your social impact 6 ways: sources, activity stream, pages, traffic flow, social plugins and, thankfully, conversions. This blog post will cover the best ways to use [...]
Content marketing relies on relationship building and establishing your company as an authority in the minds of customers. The vast majority of people appreciate content marketing because it’s not overt – and they love being offered something of value, especially when it’s free. By offering free information – such as DIY tutorials and industry-specific advice – [...]
Business blogging, and any well-executed content development plan, should involve testing and measuring results. To make your business blog perform you should track and analyze what happens after you publish each blog post. Compare your metrics against the goals you set when you started blogging and tweak your approach until you arrive at a satisfying outcome. Consider [...]
Set up and optimize your Google+ business page to influence search results and reach over 100 million Google+ users. Google’s Search Plus Your World influences personalized results so you can show up in the search engine results page of your connections, and possibly their connections, when they conduct a relevant search. Even without search benefits, Google+ makes connecting and interacting simple, [...]
Use social media to spread your blog content. Once you have a skillfully crafted, compelling blog post, take an active role in getting your content where people can read it. At a minimum, use Facebook, Twitter, Google+, LinkedIn and Pinterest to reach your target market and gain blog traffic. Don’t bet on one social network. Social media networks [...]
You might be a rare breed if you have the time, resources, and internal fortitude to keep your blog going by yourself. Time management does not come easily to overworked entrepreneurs and neither does adhering to a publication schedule and its deadlines. However, your business blog and its subscriptions, comments, and conversions are depending on [...]
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