Is your small business tapping into the limitless potential of outsourcing? Many small business owners are committed to doing it all on their own; however, if you are spending your working hours filing taxes, designing company logos, tweeting and reviewing legal questions, you might not be left with much time to focus on the fundamental activities [...]
If you have limited time and money to spend on marketing, every move you make needs to be packed with a punch. Where words are the vehicle to eloquency and detail, pictures are highly-concentrated impact machines. On the internet, images take on a life beyond what meets the eye- to use them effectively, make sure [...]
One of the most gratifying aspects of operating a vacation rental company is playing the part of host for your guests: not only providing them with a wonderful stay at the residence but also introducing them to the natural and cultural beauties of the area. People travel hundreds or thousands of miles to spend their [...]
What is the major difference between advertising on Facebook and Google? By typing in a search term, users of Google show “purchase intent” for a specific item, while at best Facebook users’ demographics and general interests can be identified. This means that Google is great for targeted ads while Facebook is better for general brand [...]
Over the last couple of months, I participated with two pairs of prominent marketing professionals as they debated the question of whether or not to “gate” content behind registration forms. In both cases, these marketing professionals promoted discussion and encouraged constructive dialogue. However, as is the case with many important topics, they could not resolve [...]
Who doesn’t love a good contest? Running a promotional contest on Facebook can be a great way to leverage the power of the social network- if proper planning is used. Here are a few things to keep in mind before starting. To protect itself from legal liability, Facebook has decided to distance itself from direct [...]
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