When you’re writing, proofreading and editing are essential. An unaltered style might be interesting when you are singing like the Godfather of Funk, but when you’re blogging, take the time to be clear.
There are some similarities between good blogs and James Brown’s music. For example, you’ll need great visuals and resources like he had from his band and offstage team. Yet, the last thing you need, is to have people wondering what you’re blogging about.
Every blogger needs an editor. An editor can improve the readability of your content by omitting needless words and phrasing. Anyone can benefit from improved accuracy; it helps protect the writer’s credibility when misspellings and grammatical errors are removed.
Editors attack structural issues. For instance, they’ll break longer paragraphs into easily digestible chunks. They don’t want to lose blog readers to a difficult writing structure, especially when the information is quite valuable.
9 Proofreading and Editing Tips
The following tips are designed to improve your blog content whether you can afford a professional editor or not.
- Focus your writing around eye-catching headlines. This will prevent you from straying off topic.
- Don’t ramble. Set a 750 word limit per blog post.
- Make the layout easy on the eyes. Don’t be afraid of white space.
- Use subheadings, bold text and bullet points to separate information.
- Insert relevant images for an aesthetic appeal.
- Use spell-check. But remember, it won’t catch incorrectly used words.
- Make it fun to read. Think of readers accessing your publications on mobile devices.
- Keep a positive tone and steer clear of any offensive subjects.
- Be honest and sincere or you’ll turn readers off.
James Brown’s live performances and recordings showed off his distinct style. However, this great James Brown song shows how difficult he was to understand. It isn’t bad to be entertaining in your blog posts, just work at becoming exceedingly clear and informative too. Proofreading and editing should be part of your blogging process whether you hire an editor or ask a coworker to proofread your work.
I hope that this post has given you ideas for how you can get results from your blog through proofreading and editing. If you have any questions, please let us know in the comments below.
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About David Chevalier
David Chevalier is a founder of SalesBlend. He helps small businesses grow with creative marketing strategies and consistent execution. You can follow David on Twitter @davidchev or on Google+.