Facebook Update: Schedule Posts, Assign Admin Roles

Facebook is rolling out several features to make managing and marketing your Facebook page easier. Marketers are finally able to schedule posts for later directly within Facebook and also assign different access levels for page admins. These changes seem designed to help small businesses who haven’t started using third party applications, such as Sprout Social or HootSuite. We’ll discuss how you should take advantage of these recent changes to manage your Facebook page.

Facebook Admin Roles

Facebook now offers 5 tiers of Admin privileges so that companies can assign different levels of access for its employees who use Facebook. You can create Managers, Content Creators, Moderators, Advertisers and Insights Analysts. The matrix below, created by Facebook, shows the different types of admins and the abilities assigned to each role.

How will you assign Facebook admin roles? Here are a few ideas:

If you have a team member who is a pro at creating advertisements, but you don’t need them to have access to other items of your page, assign them to be an ‘Advertiser’.
Or, maybe you have a new team member joining the team, and you want them to watch your Facebook page activity to learn before giving them posting access. You can make them a ‘Moderator’ now and later upgrade them to a ‘Content Creator’.

Scheduling Facebook Posts

Previously, if you wanted to send a Facebook post at a certain time, you’d either have to schedule a post with a third party application like Sprout Social, or just make sure to login to your account at the right time to send the post. Those days are gone! With Facebook’s most recent update, you’ll be able to schedule posts for a future date and time directly from your Facebook page.

To schedule your post, you would write a post as you normally would, and then click on the blue clock icon in the bottom left corner of the post. A scheduling box will pop up where you can select anytime up to 6 months in the future in 15-minute intervals.

Once you’ve scheduled a post, you can view all your scheduled posts by clicking ‘Manage’ and then ‘Use Activity Log’. You can change the time of the post, but if you want to edit the actual content of the post, you’ll have to delete it and write a new one.

Facebook post scheduling is rolling out to Pages, although not within any publicly known time frame, so if you don’t have scheduling capability yet, you will soon!

Please let us know if you have any questions about how to use these new features for your Facebook page. Hopefully these new updates will make your Facebook page management easier.

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About Mary Chevalier

Mary is Co-Founder of SalesBlend and works closely with clients to help them use digital marketing to achieve measurable business results. Follow Mary on Twitter @MaryVChevalier.