Facebook is rolling out several features to make managing and marketing your Facebook page easier. Marketers are finally able to schedule posts for later directly within Facebook and also assign different access levels for page admins. These changes seem designed to help small businesses who haven’t started using third party applications, such as Sprout Social or HootSuite. We’ll discuss how you should take advantage of these recent changes to manage your Facebook page.
Facebook Admin Roles
Facebook now offers 5 tiers of Admin privileges so that companies can assign different levels of access for its employees who use Facebook. You can create Managers, Content Creators, Moderators, Advertisers and Insights Analysts. The matrix below, created by Facebook, shows the different types of admins and the abilities assigned to each role.
How will you assign Facebook admin roles? Here are a few ideas:
- If you have a team member who is a pro at creating advertisements, but you don’t need them to have access to other items of your page, assign them to be an ‘Advertiser’.
- Or, maybe you have a new team member joining the team, and you want them to watch your Facebook page activity to learn before giving them posting access. You can make them a ‘Moderator’ now and later upgrade them to a ‘Content Creator’.
Scheduling Facebook Posts