You’ve built a wonderful website for your small business, but it’s only as good as what the visitors to your website can see. Visitors are increasingly accessing your website with different size browser windows and a variety of devices, which means your website probably looks different to them than it does to you.
Why is this so important? Google’s Gaal Yahas explains, “What is actually ‘above the fold’ on a web page is a significant factor to conversion rates. If visitors have to scroll to see an ‘add to cart’ button, or some other critical element, they may never get around to it.”
So, how do you know what’s ‘above the fold’ to visitors to your website? Google has integrated a Browser-Size Analysis tool into Google Analytics. With this tool, you will be able to “quickly determine which portions of your page are visible to which percentages of visitors.”
To access this tool, login into Google Analytics, select Content and then In-Page Analytics. Next, select Browser Size.
Once there, you can use the sliding tool at the top of the page to select a certain percentage (in the example below we’ve selected 95%). The non-shaded portion of your website is what 95% of users can see when they visit your website. The shaded portion designates what is below the fold.
Instead of using the sliding tool, you can select ‘Show percentiles’. With this view, you’re able to “see a summary visualization of several different percentiles.”
The tool also lets you segment the data to see what’s ‘above the fold’ for different types of visitors. For example, you’re able to compare visibility percentages for mobile users versus web users.
Even the most engaging content and calls-to-action can’t work if they’re not seen by your website visitors. Using Google’s Browser-Size Analysis, you can increase your conversion rate by ensuring that the most important parts of your website are seen by the highest percentage of visitors.
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