Many small business owners are committed to doing it all on their own; however, if you are spending your working hours filing taxes, designing company logos, tweeting and reviewing legal questions, you might not be left with much time to focus on the fundamental activities of your business.
Outsourcing can help to free you from mundane and time-consuming tasks, especially those that require a certain degree of expertise. It doesn’t make much sense to spend months training one of your employees in tax code if your business is selling flowers.
Large corporations usually have entire departments devoted to tasks like taxes, payroll, and marketing, staffed by specialists who stay up to date with the latest updates, trends, and rules and regulations and who are good at what they do.
Outsourcing allows small businesses to have access to the same type of professionals- without the burden of actually employing them. Outsourced collaborators don’t cost you any extra money in terms of payroll taxes, benefits, and office space and equipment. Moreover, you won’t need to pay them unless there is real work to be done.
While you may think outsourcing your work is expensive, consider how this option compares to the hourly wage you would give to someone within your business plus the various other costs associated with an employee AND the amount you pay them during “down time.” In the long run, outsourcing your work as-needed will often cost you much less.
Still, cost is only one part of the story.
In order to stay competitive, a small business has to be competent not only in its core activity but also in all of the other activities which surround and support it. 98% of businesses do not specialize in marketing, but almost all businesses need to market themselves.
If you don’t spend your days researching and implementing the newest marketing strategies, you are probably not exploiting all of your possibilities to their maximum potential. Getting specialists to help you will make sure that your business achieves the best results possible while freeing you up to focus on the one thing that you should never outsource- your core business.
Outsourcing may the big business reality of this century, the one that puts small businesses on a level playing field with large corporations. Not too long ago only the biggest businesses had access to high-level legal advice, graphic design services, and marketing specialists. In the future a small business- flanked by its collaborators- may finally be able to stand toe-to-toe with the big players.
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