The practical advice in this blog post should help you generate at least 25-50 new blog post ideas. And you can revisit this post whenever you need more. Expect to arrive at a broad mix of topics that will appeal to your target readers. Just take out your pen and notebook, iPad or PC. You’re going to start making a list of potential blog topics to write about and you’ll come up with more content topics than you thought possible. I hope you’ll take advantage of the following 12 ideas today:
- Hot-button issues and trending topics are of great interest to readers. Blog about them while they’re relevant and you could drive an incredible amount of traffic to your website.
- Study the competition. Use Google blog search or Technorati, a blog search engine. Read the blog posts of others in your industry and then cover relevant topics from your own perspective.
- Gather the most frequently asked questions you’ve seen from customers. Include all customer questions, even those that are seemingly simplistic or complicated. Your answers not only make your blog content interesting to your customer base, addressing concerns publicly could save you time when similar questions surface.
- Offer Do-It-Yourself instruction to establish your company as a sensible thought leader in your industry.
- Write top 10 lists that provide helpful tips about a popular topic. These can include how-to’s or commentary on issues that affect your industry.
- Tell a personal story. Your experiences are unique to you and your company. Many times, great ideas for blog content are happening right under your nose.
- Present local news that impacts your industry. When appropriate, add a personal touch.
- Interview experts in your field. If possible, provide audio or video interviews in addition to text and publish them on sites like YouTube or Vimeo where they’ll be easily shared and enjoyed by a large cross-section of potential customers.
- Approach other bloggers for guest posts. Collaboration with industry thought leaders helps cement your reputation as an authority in your field, and potentially brings your site new attention.
- Write mini-reviews of websites. Make a list of relevant sites and review one or more per month.
- Re-publish the feedback you’ve received via email, blog comments or forum discussions to create a “best of the month” article.
- Write a feature blog about a select employee or a favorite customer. Humanize your company’s online presence by showing who runs it and who frequents it.
This blog post should help end procrastination. At any time, visit this blog and you’ll uncover more topics your target audience will want to read about. Just take out your pen and notebook, iPad or PC and make a new list. Please take advantage of the 12 ideas today and use them to plan your content marketing.
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About David Chevalier
David Chevalier is a founder of SalesBlend. He helps small businesses grow with creative marketing strategies and consistent execution. You can follow David on Twitter @davidchev or on Google+.