Use social media to spread your blog content. Once you have a skillfully crafted, compelling blog post, take an active role in getting your content where people can read it. At a minimum, use Facebook, Twitter, Google+, LinkedIn and Pinterest to reach your target market and gain blog traffic.
Don’t bet on one social network. Social media networks are diverse and varied, requiring you to promote your business across as many platforms as possible. Many companies assume a great Facebook page makes other social media channels less relevant. Facebook has a large number of users, but you should consider the low cost of reaching your target market on other networks. Promote your blog through many avenues and you’ll reach a more sizable percentage of your audience.
Leverage RSS. Alert your followers to new blog posts and allow them to increase their productivity with Google Reader. Distribute your blog content with an RSS feed and each blog post will be automatically delivered directly to subscribers.
Establish benchmarks. More than 20 percent of your company’s social media posts can link to your blog, especially if you are blogging more than weekly. The rest of your social media interactions should be reserved for other activities, such as engaging your fans and followers in conversation.
Create eye catching headlines. Do you have a strategy for writing headlines? Far too often, companies use their social media channels to publish one link to each blog post, neglecting the crucial part – headlines. Test and vary headlines until you learn to promote your blog posts to relevant readers.
Add calls to action. A statement such as “follow the link to read our latest blog” is better than nothing. The additional words may seem unnecessary, but the fact is you have to tell people what you want them to do or some will simply glance at your post and move on.
Social media can help your blog get read by the right people. A good social media marketing program attracts attention and encourages readers to share blog posts with their social networks. When your blog spreads by word of mouth, brand awareness improves and your information becomes easily accessible to new customers.
If you have any questions about how to launch your blog and distribute it, please let us know in the comments below.
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About David Chevalier
David Chevalier is a founder of SalesBlend. He helps small businesses grow with creative marketing strategies and consistent execution. You can follow David on Twitter @davidchev or on Google+.