Now that you’ve learned the basics of Facebook Promoted Posts, you’re probably ready to start promoting your content on Facebook. But what are the best types of posts to promote?
In this blog post, we’ll share a framework for deciding which posts are the best candidates for promotion and examples of smart post promotion.
When grappling with whether or not to promote a post, ask yourself these three questions:
- Does the content of your post provide direct value to your business?
- Is the content interesting or valuable to your fans?
- Do you wish more of your fans would see this particular post?
If you can answer “yes” to all of these questions, you have an excellent candidate for a promoted post.
Below are 4 examples of the types of Facebook posts that you should highly consider promoting.
Facebook Offers
You’re making exclusive offers to your Facebook fans, but only a portion of your fans are seeing your offer because of EdgeRank. If you want as many of your Facebook fans as possible to claim your offer, promoted posts can help drive immediate revenue for your business.
Keep in mind that your Facebook fans actually want to know about your offer. After all, one of the top reasons people like a Facebook Page is to obtain special discounts and offers – so let them know you’re giving them an exclusive offer and gain even more loyalty!
Don’t forget that promoting your Facebook post makes it more likely that friends of your fans will see it, once your fans engage with the post. When friends of fans see your offer in their newsfeed, they may decide to like your Page themselves to ensure they see all the valuable content you share!
Special Values or Sales
Hosting a seasonal sale? This is information your fans are dying to know about! Get the word out with a promoted post, and you might be able to clear out most of your discounted inventory and capture revenue right away.
Contests
Are you hosting a Facebook contest with an awesome prize? You know your fans are going to be interested – after all, there is a prize! But what if none of your Facebook fans know you’re having a contest? You need engagement and participation in your contest, so promoting an announcement about your contest is a great way to get the word out and drive interest.
Once you’ve promoted the initial news of the contest, you might see the contest posts achieve a high virality metric, reaching more Facebook users than other posts about your contest.
Has your business created a killer eBook or is it planning on hosting a super educational webinar? Let’s say you’ve shared the information with your Facebook fans but you want as many customers, prospects and fans to download your eBook or register for your webinar as possible. The answer is to promote the content on Facebook.
If the eBook or webinar is truly helpful to your fans, your content should gain traction from your fans quickly, making your promoted post a success.
Do you have any questions on which posts to promote? Let us know in the comments below?
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About Mary Chevalier
Mary is Co-Founder of SalesBlend and works closely with clients to help them use digital marketing to achieve measurable business results. Follow Mary on Twitter @MaryVChevalier.