SalesBlend, a Boston-based internet marketing firm, recently announced the release of 9 Steps to Your Best Business Blog, a new eBook which promises to help small business owners turn their blogs into “lead-generating machines.”
The 26-page eBook, which is free and available for download, asserts that “anyone can create an effective marketing strategy through blogging” if they follow the 9 steps laid out in the manual. A savvy use of blogging can help level the playing field for small businesses, which are the target audience of SalesBlend.
David Chevalier, editor, says “We created this eBook to help small businesses (like ourselves) understand how to capture the potential of their blog. Many businesses don’t fully exploit the power of internet marketing – some don’t have a blog at all and many of those that do use it in an ineffective way. The purpose of this guide is to empower all businesses with a tool which is essential for their success.”
The eBook begins with the discussion of content creation, i.e. what to write about. If business bloggers follow the basic tips outlined here they will never run out of things to say and, more importantly, will learn how to say the right things to engage interest in their writing and, ultimately, in the business.
The eBook also shows how proper editing is crucial for online publications – consistency, use of an editorial calendar, proper language and engaging format are all elements of a successful blog.
The eBook closes with a discussion of distribution – how to get your blog out there and create a community. The manual covers important rules of etiquette for the tasteful use of social media and ways to evaluate the effectiveness of the blog and encourage interaction.
Blogging is an important part of marketing and must be given the correct attention – the 9 steps are the way to approach blogging in a more professional way. As the authors state, “content marketing isn’t a quick fix, but a long term investment.”
The 9 Steps to Your Best Business Blog is an essential guide for small businesses who want to learn how to properly invest their time and energy in internet marketing.