I was recently invited to write this article for Boston.com’s Global Business Hub to explain how small businesses can leverage technology and distribute information through social networks to create positive word-of-mouth marketing.
Small businesses should develop a social media strategy today. They should start with a blog hosted on their website where they can begin sharing knowledge and establishing authority. They must also make sure it’s very easy for people to share their quality content. When they build a strong base of subscribers they should expect positive word-of-mouth to accelerate and spread since social proof tends to be self-reinforcing.
However, the opportunities within social media marketing are not just about your professional image and creating buzz. Listen first and then connect – that’s what creates the foundation for good conversations. Good conversations lead to important relationships and social networks allow them to be forged cost-effectively. So, for small business owners who haven’t embraced social media, a tremendous marketing opportunity awaits at absolutely no charge – it’s typically just a matter of finding the time. Start today!
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