Forget the annoying, flashing, spammy, hard-to-close popups of the past. Modern popups are used by some of the smartest and most trusted brands and they are incredibly effective at generating email signups and leads for your business.
Building an email list is one of the most important and effective strategies when it comes to marketing your business. Popups can dramatically increase the rate at which you capture emails from visitors, making them an integral part of any marketing strategy.
We use PopUp Domination to generate leads and capture emails from our website visitors. There are many other WordPress popup options such as Pippity, WP Subscribers, Optin Revolution and Hybrid Connector. However, we chose PopUp Domination because of its custom options, design and relative affordability (a $77 one-time fee with a 60-day money back guarantee).
[AUGUST 2, 2014 UPDATE: Our PopUp Domination plugin stopped functioning properly and their support also stopped responding to requests to solve the issue. We're now currently using the FREE PopUpAlly plugin and are happy with its design and functionality.]
We use popups two ways: 1) to generate signups for our weekly email newsletter, and 2) to offer discounts in exchange for email addresses of visitors interested in our products and services.
Email Subscription Popups on Blog Posts
Presumably, visitors to your blog posts are interested in what you have to say and might want to hear more from you in the future. Including a popup on your blog posts makes it easy for them to signup for your email newsletter and stay in touch.
You can set your popups to appear after visitors have been on your website for a certain length of time, or has taken an action such as moving their mouse to exit the screen.
Even if you already have an email signup box in your sidebar, adding a popup to your blog posts will almost certainly increase your email signup rate. It increased our email signup rate from less than .5% to 2%. And nearly all new email subscribers to our weekly newsletter, SalesBlend Insider, are from the popup — not from the sidebar box.
For more proof, read about how Nikki, In Stitches’ popup drove 1,375% more sign ups than its sidebar form.
Although it’s common to think of popups as ‘annoying’, that’s no longer the case. Today’s popups offer value to your visitors and makes it easier for them to take action.
But don’t just take it from us: Dan Zarrella found no change in his bounce rate when adding a popup, but when he removed the popup, he saw a dramatic decrease in email subscribers.
In order to avoid popup fatigue on your blog, it’s good practice to show your popup intermittently rather than on every visit to your website. With PopUp Domination, you can select how many days should elapse before showing the popup again and also on which visit (first, second, etc.) your popup should show.
To avoid any popup irritation, we currently show our email subscription popup once every 30 days to visitors.
Generate Leads with a Discount
To capture leads on your product pages, you may want to make a compelling offer in exchange for an email. You’re probably familiar with popups that offer a discount in exchange for entering your email. They’re surprisingly effective as we learned in Direct Marketing’s most recent roundtable:
Recently we started doing something that was kind of shocking to me: We do a pop-up when coming to a site, and the first thing you ask for [is] an email. If you give [visitors] something like 10% off the next purchase, they’ll actually participate. And we increasingly get 20 to 30% who do.”
- Gil Levy, Managing Director, Ecommerce Partners
Here are a few examples:
At one point, we added a 10% discount popup for first-time visitors to a services page. It’s only displayed once, and it gives potential customers the chance to give us their email address for 10% off their first month with us. The discount is valid for 30 days, so visitors can enter their email address to lock-down the discount and then make their purchasing decision later.
Testing Your Popups
Want to get the best return on popups for your business? Then you’ve got to keep testing. Any good popup provider should offer A/B testing so you can see what combination of elements generates the best conversion rate.
Here are some important elements of your popup that you should test:
- When the popup appears – read this case study about how Ask Leo found the time delay that worked best for its website
- Benefit statements
Successful Email Marketing is Key
Building your email list is only a successful marketing strategy if you’re able to capture value from those email addresses. Check out our email marketing services if you want to take your email marketing to the next level.
How will you use popups? Please let me know if you have any questions or comments in the comments section below. If you liked this post, please subscribe to our e-mail newsletter!