We’ve all heard the saying “Jack of all trades, master of none.”
If resources- time and money- are low, it may be time to focus your marketing strategy on developing excellence in a few choice areas rather than spreading yourself thin over as many as possible.
Newcomers to social media marketing often opt for a diversification strategy simply because they don’t know what else to do; as experience grows it comes time to be discriminating. The result of applying discernment and focus will be a more effective use of the medium and of your precious resources.
Running a high-impact marketing event like a contest on Facebook requires a significant amount of investment on both the time and money fronts; if you have to temporarily slow down your low-yield Google+ updates from once a day to once a week in order to allocate time or money to the event, then so be it.
If these high-impact events are a calculated part of your marketing strategy, it will be worth it.
All of your internet marketing decisions should be based on a clearly-formulated strategy; which really means that they are no different than all of the other decisions you make for your business.
In order to best understand how to streamline your social media presence you can take one of two approaches. The first is to cut back. Consider the platforms which you hardly ever use. They probably have a small number of followers; you might think it’s better for your business’s image to not have this profile at all.
Master of None
Cutting back is great for saving time and/or money but won’t necessarily yield any positive improvements. Progress is really made by focusing. You should think about the social media platforms which are particularly suited to your business and clientele and invest more effort in these areas rather than worrying about conforming to a standard approach.
For example, if your clientele is predominantly female, you should likely put more effort into Pinterest, a platform which is known for its high percentage of female users.
However, truly effective focus goes beyond the selection of appropriate platforms. Once in, you have to appropriately use third party tools and those provided by the sites.
Facebook allows you to take your participation to the next level by running contests or promoting posts. These are an additional expense and go beyond the scope of typical social media updates, but if they are used effectively they can yield next-level results for your business.
Social media still has the feel of a “new” phenomenon and the masses often flock to it with an undiscriminating approach. To be effective, small businesses need to transcend standard methods and develop focused strategies which allow them to apply their social efforts in the right places.
Focusing will not only help to save precious time and money, it will yield the results which social media is truly capable of providing.
Are you ready to focus? Please provide any thoughts or ideas in the comments section below. If you liked this post, please subscribe to our e-mail newsletter!