“Read ‘em and weep”, you say when you have an amazing hand of cards. I’m dealing you that type of hand with this email marketing guide for small businesses. If you read it, it will give a you a competitive advantage over rivals. But, only if you put the information to use. Isn’t that the newest [...]

SalesBlend is proud to announce that we’ve enrolled in the 1% for the Planet program, an innovative non-profit effort to involve businesses in the crucial work of environmental protection and sustainability. As members, this year we’ll be directly donating 1% of our sales to the World Wildlife Fund–one of better than 3,000 established and vetted [...]

SalesBlend conducted a ~$100 paid StumbleUpon experiment to help determine the effectiveness of StumbleUpon’s advertising system known as “Paid Discovery“. According to StumbleUpon, Paid Discovery is innovative because it allows businesses to reach their target audiences while they are in the mindset of “discovery.” StumbleUpon states that this works best when businesses offer something of [...]

While combing through 10 recent issues of Bloomberg Businessweek, we found 4 actionable articles for your small business. Small businesses don’t need to miss actionable information, even if they don’t have the time to review every issue themselves! Please note: To make this friendly to non-subscribers, some actionable articles, that require registration, were omitted. 4 Actionable Articles The [...]

As you know, marketing best practices help small businesses get more leads and sales. That’s why we read Target Marketing Magazine (also known as Target Marketing Mag) and implement its relevant lessons. Lately, we’ve decided to share more of the information we’re filtering, distilling, collecting and, most-importantly, putting to use for our clients. Now you can [...]

What Can an Honest Small Business Do to Generate More Positive Yelp Reviews? Word of mouth shapes consumer buying decisions and Yelp must capture, filter and present authentic, accurate reviews to guide consumer decision making. Yelp has powerful influence over local businesses because people use Yelp reviews to decide where to spend their money. That’s why, [...]

Reputation management doesn’t often top the list of reasons why small businesses engage in social media – revenue does. But what small business owners may forget is that they’re marketing to social consumers. And when purchase considerations are dictated by word of mouth and reviews, reputation management plays a much bigger part in driving revenue. In [...]

Content marketing has undeniable power to drive customer action. It attracts visitors to your site, keeps them there and influences them as it’s consumed. Content marketing creates customers and builds brands. Yet, for smaller businesses, keeping up with the demands of a content strategy – including social media marketing, email newsletters and blogging - can be cumbersome. [...]

Most marketing software is too expensive when you consider the limited size of the marketing budget at hundreds of thousands of small businesses. Small businesses should stop spending on marketing software until they have adequately spent on the human capital costs for using and implementing software. Excellent software, like Google Analytics, is available for free. [...]

Ensuring the success of your small business requires the balance of two very important factors: the Cost to Acquire a Customer (CAC) and the Lifetime Value of a Customer (LTV). If these factors are out of balance, you will spend more money than you can afford to bring in each new customer, which may eventually [...]