Need a little inspiration for your next Facebook contest? Learn how we worked with Yosemite’s Scenic Wonders to run a successful Facebook sweepstakes that generated 2,502 Likes (a 300% increase), 750 new email subscribers and a 158% increase in the number of people talking about the Page. Step 1: Choose the Prize In order for a [...]

Does a business have to be big to be great and meaningful? If you’re interested in the answer to this question, Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham deserves a spot on your reading list. The book is full of inspiring case studies of 14 businesses that aren’t [...]

You’ve built a wonderful website for your small business, but it’s only as good as what the visitors to your website can see. Visitors are increasingly accessing your website with different size browser windows and a variety of devices, which means your website probably looks different to them than it does to you. Why is [...]

Now that you’ve learned the basics of Facebook Promoted Posts, you’re probably ready to start promoting your content on Facebook. But what are the best types of posts to promote? In this blog post, we’ll share a framework for deciding which posts are the best candidates for promotion and examples of smart post promotion. When [...]

This is a blog post about a small business I love and what I’ve learned as its adoring customer. As a vegetarian in Boston, I’ve struggled with a lack of real eating out options for awhile. I’d describe Boston as a seafood, steak and burger kind of town, which, for awhile, has left us vegetarians [...]

Earlier this year, Facebook started showing Facebook Page admins how many fans view each post; the average Page content is seen by only 16% of fans. Now you can use Facebook promoted posts so that a higher percentage of your fans see the post you choose to promote, as well as a higher percentage of the [...]

Tracking the results of your marketing campaigns is incomplete without link tagging. Link tagging lets Google Analytics associate web traffic and conversions with the correct traffic sources and marketing campaigns. In this blog post we’ll cover when and how to tag links to more effectively measure returns on your marketing campaigns. So, what is a tagged [...]

You’re already using Facebook to market your business, but are you harnessing your Facebook Page Insights to bring your social media marketing to new heights? With the power of Insights, your business can understand the performance of its Page, optimize what you publish and more completely comprehend who makes up your Facebook audience. Access your [...]

Google Analytics offers social reports to give businesses a way to begin measuring the impact of their social activity. Within the Social tab in Google Analytics, you can measure your social impact 6 ways: sources, activity stream, pages, traffic flow, social plugins and, thankfully, conversions. This blog post will cover the best ways to use [...]

Set up and optimize your Google+ business page to influence search results and reach over 100 million Google+ users. Google’s Search Plus Your World influences personalized results so you can show up in the search engine results page of your connections, and possibly their connections, when they conduct a relevant search. Even without search benefits, Google+ makes connecting and interacting simple, [...]