“Read ‘em and weep”, you say when you have an amazing hand of cards. I’m dealing you that type of hand with this email marketing guide for small businesses. If you read it, it will give a you a competitive advantage over rivals. But, only if you put the information to use. Isn’t that the newest [...]
SalesBlend is proud to announce that we’ve enrolled in the 1% for the Planet program, an innovative non-profit effort to involve businesses in the crucial work of environmental protection and sustainability. As members, this year we’ll be directly donating 1% of our sales to the World Wildlife Fund–one of better than 3,000 established and vetted [...]
The unanswered phone call is a big problem for a small business. Potential clients are often turned off by getting a recorded message rather than a human being and may not leave a message or ever call back. Current customers will be frustrated if they are unable to get in touch with you. For many [...]
SalesBlend conducted a ~$100 paid StumbleUpon experiment to help determine the effectiveness of StumbleUpon’s advertising system known as “Paid Discovery“. According to StumbleUpon, Paid Discovery is innovative because it allows businesses to reach their target audiences while they are in the mindset of “discovery.” StumbleUpon states that this works best when businesses offer something of [...]
The recent decision by Yahoo CEO Marissa Mayer to not allow the company’s employees to work from home because it has a negative effect on “speed and quality” has drawn attention to telecommuting- a practice which is becoming increasingly more common. Mayer is not alone in distrusting remote workers- for many employers working from home [...]
Need a little inspiration for your next Facebook contest? Learn how we worked with Yosemite’s Scenic Wonders to run a successful Facebook sweepstakes that generated 2,502 Likes (a 300% increase), 750 new email subscribers and a 158% increase in the number of people talking about the Page. Step 1: Choose the Prize In order for a [...]
Does a business have to be big to be great and meaningful? If you’re interested in the answer to this question, Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham deserves a spot on your reading list. The book is full of inspiring case studies of 14 businesses that aren’t [...]
How can you start building relationships with your blog? It may not seem feasible to get clients whom you may never meet in person to trust, know and like you exclusively through your presence on the internet. You probably know how to make customers feel at home when you are dealing with them face to [...]
While combing through 10 recent issues of Bloomberg Businessweek, we found 4 actionable articles for your small business. Small businesses don’t need to miss actionable information, even if they don’t have the time to review every issue themselves! Please note: To make this friendly to non-subscribers, some actionable articles, that require registration, were omitted. 4 Actionable Articles The [...]
As you know, marketing best practices help small businesses get more leads and sales. That’s why we read Target Marketing Magazine (also known as Target Marketing Mag) and implement its relevant lessons. Lately, we’ve decided to share more of the information we’re filtering, distilling, collecting and, most-importantly, putting to use for our clients. Now you can [...]