Forget the annoying, flashing, spammy, hard-to-close popups of the past. Modern popups are used by some of the smartest and most trusted brands and they are incredibly effective at generating email signups and leads for your business. Building an email list is one of the most important and effective strategies when it comes to marketing your [...]
Significant changes within an industry, company or market can immediately create new business needs. When these changes, or “trigger events”, occur, new products or services may suddenly become necessary, and the company with the best information and timing can most easily seize the opportunity. However, to take advantage of a trigger event, you must first [...]
LinkedIn now supports 2-step verification, or multi-factor authentication, a free security feature that makes your LinkedIn account considerably more secure. Setup is easy and we encourage you to start using this feature today to help prevent account hacking. Here’s why you need to be a little safer: With 2-step verification on LinkedIn, you’ll need to enter [...]
Have you started using Facebook to grow your email list? Think back to when you started your Facebook Page. Didn’t you send an email to your list of subscribers asking them to like your new Facebook Page? Similarly, now you should encourage your Facebook fans to become members of your opt-in email list. There’s no [...]
This blog post examines TripAdvisor and tackles a top question among independent hotels, inns, vacation rentals and bed and breakfasts: What are the best advanced reputation management techniques to use on TripAdvisor? TripAdvisor (NASDAQ: TRIP) has become a first stop for travel planning and a strategic priority for anyone in the hotel, hospitality, leisure and tourism industries. [...]
“Read ‘em and weep”, you say when you have an amazing hand of cards. I’m dealing you that type of hand with this email marketing guide for small businesses. If you read it, it will give a you a competitive advantage over rivals. But, only if you put the information to use. Isn’t that the newest [...]
SalesBlend is proud to announce that we’ve enrolled in the 1% for the Planet program, an innovative non-profit effort to involve businesses in the crucial work of environmental protection and sustainability. As members, this year we’ll be directly donating 1% of our sales to the World Wildlife Fund–one of better than 3,000 established and vetted [...]
The unanswered phone call is a big problem for a small business. Potential clients are often turned off by getting a recorded message rather than a human being and may not leave a message or ever call back. Current customers will be frustrated if they are unable to get in touch with you. For many [...]
SalesBlend conducted a ~$100 paid StumbleUpon experiment to help determine the effectiveness of StumbleUpon’s advertising system known as “Paid Discovery“. According to StumbleUpon, Paid Discovery is innovative because it allows businesses to reach their target audiences while they are in the mindset of “discovery.” StumbleUpon states that this works best when businesses offer something of [...]
The recent decision by Yahoo CEO Marissa Mayer to not allow the company’s employees to work from home because it has a negative effect on “speed and quality” has drawn attention to telecommuting- a practice which is becoming increasingly more common. Mayer is not alone in distrusting remote workers- for many employers working from home [...]