What Can an Honest Small Business Do to Generate More Positive Yelp Reviews? Word of mouth shapes consumer buying decisions and Yelp must capture, filter and present authentic, accurate reviews to guide consumer decision making. Yelp has powerful influence over local businesses because people use Yelp reviews to decide where to spend their money. That’s why, [...]
If you’re a small business owner chances are you’re a highly independent person who doesn’t have a marketing agency relationship. You probably agree with the motto “If you want to get it done right, do it yourself” and likely have expertise in several different areas. But do you know how to recognize when it is [...]
We concluded last week’s blog with a reflection: If viral marketing is within reach for all companies, what is everybody waiting for? Red Bull is a great example of a company that really gets how viral marketing works. While the brand became famous for its witty and cute videos which were crafted to arouse amusement [...]
I open up Facebook at the beginning of my day and on my newsfeed find four items which seem to be going viral in varying degrees so I peruse them during my morning coffee and cereal. The first is a hilarious picture of a cat topped off with a witty quotation. The second is a beautiful [...]
We’ve all heard the saying “Jack of all trades, master of none.” If resources- time and money- are low, it may be time to focus your marketing strategy on developing excellence in a few choice areas rather than spreading yourself thin over as many as possible. Newcomers to social media marketing often opt for a [...]
Reputation management doesn’t often top the list of reasons why small businesses engage in social media – revenue does. But what small business owners may forget is that they’re marketing to social consumers. And when purchase considerations are dictated by word of mouth and reviews, reputation management plays a much bigger part in driving revenue. In [...]
Content marketing has undeniable power to drive customer action. It attracts visitors to your site, keeps them there and influences them as it’s consumed. Content marketing creates customers and builds brands. Yet, for smaller businesses, keeping up with the demands of a content strategy – including social media marketing, email newsletters and blogging - can be cumbersome. [...]
Most marketing software is too expensive when you consider the limited size of the marketing budget at hundreds of thousands of small businesses. Small businesses should stop spending on marketing software until they have adequately spent on the human capital costs for using and implementing software. Excellent software, like Google Analytics, is available for free. [...]
The “Like” has become an emblematic feature of the social media revolution because it reduces the effort of interaction to nearly zero. When drafting an eloquent response or an appropriate comment is just too ornery a task, a simple “like” expresses just the right amount of approval. It’s no surprise that other social media platforms [...]
Ensuring the success of your small business requires the balance of two very important factors: the Cost to Acquire a Customer (CAC) and the Lifetime Value of a Customer (LTV). If these factors are out of balance, you will spend more money than you can afford to bring in each new customer, which may eventually [...]