Facebook Nearby is a new mobile, local search feature that can help boost your business reputation and bring in new customers. It’s currently a mobile-only discovery feature for Facebook’s iOS and Android apps. It takes signals from friends such as Likes, recommendations and check-ins and then sorts the resulting list of businesses based on relevance [...]
The marketing plan for a seasonal business must compel owners to keep marketing year round. While seasonal businesses have the understandable tendency to reduce expenses in the off-season, marketing year round will help attract new customers and improve revenue potential. The key strategy here is consistent execution. Targeting your ideal customer year round is a crucial step to [...]
We’re wrapping up our first complete calendar year of writing at SalesBlend and wanted to share our most popular content from 2012. We hope new subscribers will find it useful to get an end-of-year wrap up and existing readers can see what the community enjoyed most. Here is a list of the 10 most popular [...]
Presidential campaigns are some of the biggest marketing events in existence; and yet even the smallest businesses can learn something from their failures and successes. From January 2011 to October of this year, President Obama’s campaign spent $553.2 million, the Democratic National Committee $263.2 million, and the top three Democratic “Super PACs” $58 million- a [...]
Why is getting “likes” on your company’s Facebook page an important part of any social media marketing campaign? Because each new like brings you one step closer to a new, paying client. But what if 9% of the likes on your page are fakes? Shortly after going public this year, Facebook announced that almost 9 [...]
If done properly, guest blogging is something like being a rock star. To illustrate how this works, let’s take a trip down memory lane. The year is 1999 and the song “Smooth” by Carlos Santana featuring Rob Thomas has just reached number one on the charts. That’s right- Santana; parents all over continue to express [...]
If you thought that reputation was a problem that came to an end with high school graduation, think again. Potential customers of your small business may be looking for you on the internet every day, and they will be influenced by your online reputation. While you are in direct control of certain aspects of your [...]
Tommy has over 1,000 Facebook friends while Gina has only 50, but they both find the same amount of shares, status updates, and pictures to peruse on their news feed while drinking their morning coffee. It’s a pretty obvious conclusion that a lot of Tommy’s friends’ actions won’t ever make it onto his feed, or [...]
The language that we use in our daily lives varies depending on whom we are speaking to. The way that we talk to our parents will not be precisely the same as the way that we talk to our grandparents, and with our children we speak in yet another manner. We may reserve one type [...]
In one scenario, you write a great blog post and post it on your own website. In a second scenario, you submit that post to someone else’s site as a guest post. Which is the better approach? In the first case you build your own site and in the second you help build someone else’s. [...]