SalesBlend is proud to announce that we’ve enrolled in the 1% for the Planet program, an innovative non-profit effort to involve businesses in the crucial work of environmental protection and sustainability. As members, this year we’ll be directly donating 1% of our sales to the World Wildlife Fund–one of better than 3,000 established and vetted [...]
The unanswered phone call is a big problem for a small business. Potential clients are often turned off by getting a recorded message rather than a human being and may not leave a message or ever call back. Current customers will be frustrated if they are unable to get in touch with you. For many [...]
The recent decision by Yahoo CEO Marissa Mayer to not allow the company’s employees to work from home because it has a negative effect on “speed and quality” has drawn attention to telecommuting- a practice which is becoming increasingly more common. Mayer is not alone in distrusting remote workers- for many employers working from home [...]
Does a business have to be big to be great and meaningful? If you’re interested in the answer to this question, Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham deserves a spot on your reading list. The book is full of inspiring case studies of 14 businesses that aren’t [...]
While combing through 10 recent issues of Bloomberg Businessweek, we found 4 actionable articles for your small business. Small businesses don’t need to miss actionable information, even if they don’t have the time to review every issue themselves! Please note: To make this friendly to non-subscribers, some actionable articles, that require registration, were omitted. 4 Actionable Articles The [...]
As you know, marketing best practices help small businesses get more leads and sales. That’s why we read Target Marketing Magazine (also known as Target Marketing Mag) and implement its relevant lessons. Lately, we’ve decided to share more of the information we’re filtering, distilling, collecting and, most-importantly, putting to use for our clients. Now you can [...]
What Can an Honest Small Business Do to Generate More Positive Yelp Reviews? Word of mouth shapes consumer buying decisions and Yelp must capture, filter and present authentic, accurate reviews to guide consumer decision making. Yelp has powerful influence over local businesses because people use Yelp reviews to decide where to spend their money. That’s why, [...]
If you’re a small business owner chances are you’re a highly independent person who doesn’t have a marketing agency relationship. You probably agree with the motto “If you want to get it done right, do it yourself” and likely have expertise in several different areas. But do you know how to recognize when it is [...]
Most marketing software is too expensive when you consider the limited size of the marketing budget at hundreds of thousands of small businesses. Small businesses should stop spending on marketing software until they have adequately spent on the human capital costs for using and implementing software. Excellent software, like Google Analytics, is available for free. [...]
Ensuring the success of your small business requires the balance of two very important factors: the Cost to Acquire a Customer (CAC) and the Lifetime Value of a Customer (LTV). If these factors are out of balance, you will spend more money than you can afford to bring in each new customer, which may eventually [...]
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