SalesBlend conducted a ~$100 paid StumbleUpon experiment to help determine the effectiveness of StumbleUpon’s advertising system known as “Paid Discovery“. According to StumbleUpon, Paid Discovery is innovative because it allows businesses to reach their target audiences while they are in the mindset of “discovery.” StumbleUpon states that this works best when businesses offer something of [...]
Need a little inspiration for your next Facebook contest? Learn how we worked with Yosemite’s Scenic Wonders to run a successful Facebook sweepstakes that generated 2,502 Likes (a 300% increase), 750 new email subscribers and a 158% increase in the number of people talking about the Page. Step 1: Choose the Prize In order for a [...]
We’ve all heard the saying “Jack of all trades, master of none.” If resources- time and money- are low, it may be time to focus your marketing strategy on developing excellence in a few choice areas rather than spreading yourself thin over as many as possible. Newcomers to social media marketing often opt for a [...]
Reputation management doesn’t often top the list of reasons why small businesses engage in social media – revenue does. But what small business owners may forget is that they’re marketing to social consumers. And when purchase considerations are dictated by word of mouth and reviews, reputation management plays a much bigger part in driving revenue. In [...]
The “Like” has become an emblematic feature of the social media revolution because it reduces the effort of interaction to nearly zero. When drafting an eloquent response or an appropriate comment is just too ornery a task, a simple “like” expresses just the right amount of approval. It’s no surprise that other social media platforms [...]
Facebook Nearby is a new mobile, local search feature that can help boost your business reputation and bring in new customers. It’s currently a mobile-only discovery feature for Facebook’s iOS and Android apps. It takes signals from friends such as Likes, recommendations and check-ins and then sorts the resulting list of businesses based on relevance [...]
Presidential campaigns are some of the biggest marketing events in existence; and yet even the smallest businesses can learn something from their failures and successes. From January 2011 to October of this year, President Obama’s campaign spent $553.2 million, the Democratic National Committee $263.2 million, and the top three Democratic “Super PACs” $58 million- a [...]
Why is getting “likes” on your company’s Facebook page an important part of any social media marketing campaign? Because each new like brings you one step closer to a new, paying client. But what if 9% of the likes on your page are fakes? Shortly after going public this year, Facebook announced that almost 9 [...]
If you thought that reputation was a problem that came to an end with high school graduation, think again. Potential customers of your small business may be looking for you on the internet every day, and they will be influenced by your online reputation. While you are in direct control of certain aspects of your [...]
Tommy has over 1,000 Facebook friends while Gina has only 50, but they both find the same amount of shares, status updates, and pictures to peruse on their news feed while drinking their morning coffee. It’s a pretty obvious conclusion that a lot of Tommy’s friends’ actions won’t ever make it onto his feed, or [...]
Last updated by at .