You’ve built a wonderful website for your small business, but it’s only as good as what the visitors to your website can see. Visitors are increasingly accessing your website with different size browser windows and a variety of devices, which means your website probably looks different to them than it does to you. Why is [...]
Tracking the results of your marketing campaigns is incomplete without link tagging. Link tagging lets Google Analytics associate web traffic and conversions with the correct traffic sources and marketing campaigns. In this blog post we’ll cover when and how to tag links to more effectively measure returns on your marketing campaigns. So, what is a tagged [...]
You’re already using Facebook to market your business, but are you harnessing your Facebook Page Insights to bring your social media marketing to new heights? With the power of Insights, your business can understand the performance of its Page, optimize what you publish and more completely comprehend who makes up your Facebook audience. Access your [...]
Google Analytics offers social reports to give businesses a way to begin measuring the impact of their social activity. Within the Social tab in Google Analytics, you can measure your social impact 6 ways: sources, activity stream, pages, traffic flow, social plugins and, thankfully, conversions. This blog post will cover the best ways to use [...]
Your website generates sales both on and off your website. Sales generated by your website, but executed elsewhere, are called Offline Sales. If you are not counting the effect of offline sales on your online marketing, you are not capturing the full value of your online marketing campaigns. As a local business, your website is [...]
Your website is important to your company’s growth. So, you’re keeping on top of the data your analytics tool churns out each day, right? In ‘the real world’, there are many businesses that just never really sit down and understand all the fun and interesting data about their websites. It’s sometimes because they’re too busy, [...]
ROI is a financial metric and if you can’t figure out how to measure the ROI of social media marketing, can you still justify spending money on it? What can you measure that will help validate your social media efforts? If you are hoping for a universal Key Performance Indicator (KPI) that can measure everything related [...]
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