Need a little inspiration for your next Facebook contest? Learn how we worked with Yosemite’s Scenic Wonders to run a successful Facebook sweepstakes that generated 2,502 Likes (a 300% increase), 750 new email subscribers and a 158% increase in the number of people talking about the Page. Step 1: Choose the Prize In order for a [...]
Facebook Nearby is a new mobile, local search feature that can help boost your business reputation and bring in new customers. It’s currently a mobile-only discovery feature for Facebook’s iOS and Android apps. It takes signals from friends such as Likes, recommendations and check-ins and then sorts the resulting list of businesses based on relevance [...]
Why is getting “likes” on your company’s Facebook page an important part of any social media marketing campaign? Because each new like brings you one step closer to a new, paying client. But what if 9% of the likes on your page are fakes? Shortly after going public this year, Facebook announced that almost 9 [...]
Tommy has over 1,000 Facebook friends while Gina has only 50, but they both find the same amount of shares, status updates, and pictures to peruse on their news feed while drinking their morning coffee. It’s a pretty obvious conclusion that a lot of Tommy’s friends’ actions won’t ever make it onto his feed, or [...]
The language that we use in our daily lives varies depending on whom we are speaking to. The way that we talk to our parents will not be precisely the same as the way that we talk to our grandparents, and with our children we speak in yet another manner. We may reserve one type [...]
Now that you’ve learned the basics of Facebook Promoted Posts, you’re probably ready to start promoting your content on Facebook. But what are the best types of posts to promote? In this blog post, we’ll share a framework for deciding which posts are the best candidates for promotion and examples of smart post promotion. When [...]
Earlier this year, Facebook started showing Facebook Page admins how many fans view each post; the average Page content is seen by only 16% of fans. Now you can use Facebook promoted posts so that a higher percentage of your fans see the post you choose to promote, as well as a higher percentage of the [...]
You’re already using Facebook to market your business, but are you harnessing your Facebook Page Insights to bring your social media marketing to new heights? With the power of Insights, your business can understand the performance of its Page, optimize what you publish and more completely comprehend who makes up your Facebook audience. Access your [...]
Facebook is rolling out several features to make managing and marketing your Facebook page easier. Marketers are finally able to schedule posts for later directly within Facebook and also assign different access levels for page admins. These changes seem designed to help small businesses who haven’t started using third party applications, such as Sprout Social [...]
Facebook ads are an excellent, cost-effective way to promote your small business online if you take the time to do it right. Advertising on Facebook offers an unprecedented ability to target a specific audience based on demographics, friends and interests. The most successful ads are effectively using Facebook’s 15 targeting criteria to write highly unique [...]
Last updated by at .